Legal Regulation of the Use and Distribution of the Deepfake in the Legislation of the European Union: The Possibilities of Implementing Foreign Experience

The article analyzes the legislation of the European Union regulating legal relations in the field of deepfake technologies in order to develop proposals and recommendations for improving regulation in Russian law of the use of deepfake technologies and the distribution of deepfakes in information and telecommunications networks. It is concluded that in the territory of the European Union, the GDPR rules apply when developing software and applications designed to create deepfakes, as well as when creating and distributing deepfakes created using such programs and applications. When using an image to create a deepfake, the context in which the image is used matters. To a large extent, deepfakes go beyond the simple dissemination of false information or unreliable information. The political destabilization that may arise as a result of the spread of diplomatic fakes is currently not fully taken into account by the legislators of the EU countries. It is proposed to provide obligations for manufacturers of deepfake technologies by approving the rules for labeling deepfake technologies by means of identification. It is recommended that information intermediaries implement deepfake detection programs and carry out the procedure for marking and removing illegal content.