Increasing competitiveness as a factor of ensuring corporate security of the enterprise

A task. The article is devoted to the problem of increasing the competitiveness of an enterprise within the framework of ensuring a high level of corporate security. The author's approaches to the concept of «competitiveness», factors of the internal and external environment, mechanisms of competitiveness management are analyzed. The analysis of competitive positions and assessment of financial stability of the companies of ПАО «Полюс» and Polymetal JSC were carried out.

Methods. The methodological basis of the research is the works of domestic and foreign scientists and the research of representatives of scientific and business communities in the field of competitiveness and corporate security of the enterprise.

Conclusions. The author's interpretation of the concept of «competitiveness» is proposed, measures aimed at improving the competitiveness of enterprises through the use of financial instruments are proposed. These measures are also adapted to the specifics of each subsystem of corporate security. It is concluded that the financial stability of the enterprise and competitiveness are inextricably linked components of the development and decent functioning of each company. The financial stability of an enterprise plays an important role in improving competitiveness through the optimization of financial resources, as well as by assessing the state of financial stability in general and finding possible ways to improve it.

Practical significance. The practical significance of the article is that the conclusions and proposed measures are aimed at increasing the level of competitiveness of enterprises with the use of financial instruments in the framework of corporate security of the enterprise.

Originality. The study conducted by the authors revealed the need for a comprehensive, systematic analysis of internal and external factors of the enterprise that affect the competitiveness of the enterprise, and consequently, the level of corporate security of the enterprise.