Provision of premium services as a marketing tool for promoting independent accounting firms: features and prospects of use
- 作者: Denisov I.A.1
-
隶属关系:
- Plekhanov Russian University of Economics
- 期: 卷 19, 编号 5 (2023)
- 页面: 160-165
- 栏目: Management
- URL: https://journals.eco-vector.com/2541-8025/article/view/626992
- EDN: https://elibrary.ru/BJJAPB
- ID: 626992
如何引用文章
开放存取
##reader.subscriptionAccessGranted##
详细
This article gives a definition and discusses the main distinguishing features of premium accounting services. The improvement of the quality of services provided and the high-tech process of this provision is considered a marketing tool for the promotion of companies in the field of accounting services. Based on empirical material, which in this article is a detailed analysis of the activities of a commercial organization to provide accounting services of the relevant segment, as well as competitive analysis of leading companies in this market, several characteristic features are identified, both in the organization of the company and in the actual services provided, different from those in the companies of the middle segment and affecting the promotion of the company. The market of accounting services is so competitive that it dictates the need to provide services to the premium segment and the introduction of its software product.
全文:
作者简介
Ivan Denisov
Plekhanov Russian University of Economics
编辑信件的主要联系方式.
Email: denisovivan7@yandex.ru
SPIN 代码: 6413-3430
Scopus 作者 ID: 1214910
postgraduate student
俄罗斯联邦, Moscow参考
- Aaker D.A. Creation of strong brands / transl. from English. Moscow: Grebennikov Publishing House. 2003. pp. 70–73.
- Burlutskaya T. P. Accounting. Theory and practice: Training and practical manual/BurlutskayaT.P. —M.: Infra-Engineering, 2019. P. 189–197.
- Efimova S.A. Marketing planning., 2020. С. 35–44.
- Korzhova E.E. Enterprise Marketing // Chelyabinsk Humanitarian. 2009. No. 2. pp. 23–28.
- Kravchenko O. N. Problems of promoting services in the B2B market // Actual issues of economics and management: materials of the I Intern. scientific conf. 2011. V. 2. pp. 24–27.
- Lukina A. V. Marketing of goods and services. // M.: Publisher «FORUM: INFRA-M» —2013/ —P. 31–58.
- Musatov B.V., Musatova J.B. Planning and marketing metrics. Study guide. Moscow: Federal State Budgetary Educational Institution of Higher Education «Plekhanov Russian Economic University», 2018.
- Novikova I. Cost price and profit—accounting, tax and management aspects // Management Accounting and Finance. —2020. —№ 1. P. 51–58.
- Skorobogatykh I.I. Conceptual foundations of marketing of luxury goods // Bulletin of the Russian Academy of Economics. 2014. No. 2 pp. 96–100.
- Skorobogatykh I.I., Sidorchuk R.R., Ivashkova N.I., Lopatinskaya I.V., Shirichenskai I.P., Musatova Z.B. «Creating customer loyalty: how to measure, generate and profit from highly satisfied customers» // M.: FGBOUVO «Plekhanov Russian State University of Economics» —2019. —pp. 23–41.
- Chaikovskaya L. A. Accounting: textbook / L. A. Chaikovskaya. —2020. pp. 258–293.
- Cherepanova L.B., Bannikova E.V. Peculiarities of marketing in auditing and consulting activities // Young scientist. 2021. No. 27 (369). pp. 149–151.
- Shendo M.V. Marketing of audit services // Bulletin of the Astrakhan State Technical University. Series: Economy. 2013. No. 3 pp. 17–25.
- Tamara Mendelsohn How Customer Connections Can Help Drive Decision-Making for Marketers // MITSloan Management Review. 2021. No. 12. pp.3–7.
补充文件
