COMPETITIVENESS OF THE HIGHER EDUCATIONAL INSTITUTION IN THE MARKET OF EDUCATIONAL SERVICES IN KRASNOYARSK CITY AND KRASNOYARSK REGION

Аннотация

The competitiveness of higher educational institutions in the market of educational services of Krasnoyarsk region is considered in the article, the concept “the higher vocational training” is also given in the present research. The problem urgency is proved, the general approaches and conditions of research of competitiveness of higher educational institutions are shown, major factors for a competitiveness estimation are allocated.

Полный текст

In the conditions of modern lines of development of the Russian higher education, and also in accordance with the world tendency of globalization some questions of the competitiveness of higher education and the competitiveness of the higher educational institutions become very important. They have been defining value for successful development of Russia. Marketing in higher educational sphere gradually gets a very independent value. It requires the further study of scientifically-categorical mechanisms, revealing the peculiar features and tendencies of marketing activity inherent in a higher educational institution as the subject Vestnik of Siberian State Aerospace University named after academician M. F. Reshetnev 203 of the mark of higher educational services and a labor market. Questions of high school adaptation to market conditions of managing become very important. Its competitiveness and formation of effective marketing of educational services increase either. Ways to increase the competitiveness of higher educational institutions and methodology of its estimation are developed insufficiently because the general aspects devoted to the estimation of the competitiveness of the organizations are considered in various scientific works. More over it is considered without specific features inherent in the higher school. The state higher educational institutions are the object of the present research.