PROCESS OF SERVICE PRODUCTS CREATION: LOGISTICAL APPROAC

Abstract

The logistical approach to solving a complex problem, in particular, creation of new service products is considered. The logistical approach is based on increase of service technologies flexibility and allows to adapt them for current changes within demand for rendered services. Application of the present approach requires development of various variants of effective business processes of service in order to avoid eventual “failures” during the process of service product consumption by the consumer. Urgency of the article is caused by increasing demand of the society for qualitative services including tourist services.

Full Text

The XXI century markets are characterized by impetuous growth of goods and services, shorter product life cycles and growing rates of new product development. Business gets more and more complicated and conditions of its development become more and more uncertain. Usual fast response at the right time is not enough to satisfy needs of such markets. Logistic covers all parts of an enterprise activity and it is really nessesary. The mission of modern logistic is to provide conditions for the necessary products which satisfies the ultimate consumer’s certain needs to be delivered to the right place at the right time. Such problem means, that the ultimate consumer is of the principal importance as there is nothing more important for the entrepreneur than the consumer of his goods or services. The concepts of logistics help to achieve the ultimate goal of any business, namely getting maximum profit due to the client’s needs satisfaction. The purpose of the article is to consider the process of service products creation from the point of view of complex applying of logistical management. Nowadays importance of service products logistical management is continuously growing, that is caused by the service sphere development, with the increasing number of companies concentrating there, aiming their activity at the ultimate consumer, developing the concept of service quality total management.