Marketing strategies of service companies in conditions of the contemtorary world financial crisis

Problems of development service companies of B-2-B market are considered in the article, possible marketing strategies are offered. Also highlighted are the opinions of different researchers on the advantages and disadvantages of the following accepted strategy. A new model of the concentration strategy is developed by the authors, characterized as the most acceptable. The main directions of marketing policy capable to sustain the level of company functioning prior to the crisis, improvements to the mechanism of market regulation, supply differentiation on the market, creation of significant competitive advantages of a company, the providing of its strategic stability and competitive ability in the long term are presented

economic crisis, concentration strategy, internal marketing, client orientation approach, strategic stability