EXPRESS-ASSESSMENT OF BUSNESS VALUE FOR MAKING TACTICAL DICISIONS IN MANAGEMENT OF COMPANIES

Аннотация

The management of enterprise value by the method of express-assessment of business value is considerate in this work. The author offers a more accurate formula for calculating the business value by net assets. Also we introduce a system of quadrants, that enable to make management decisions in order to increase business value efficiently.

Полный текст

The topicality of the present research is caused by the necessity of using new strategies and methods of controlling companies for accelerating their financial activity effectiveness, steady work in daily and crisis conditions of the market system. At the heart of management concept of the business value is understanding that the increasing of business value strategy has prospects not only for owners, but also for investors, for consumers and society. From such point of view the business value is a resumptive result of enterprise activity. The effectiveness of management clarifies its liquidity, profitability or profit's amount, but and also upwarding business “adjustment”, which is the object of financial strategy management. The aim of the present research is to work out practical recommendations of business value assessment to accelerate enterprise management effectiveness, the offer to use a method of express-assessment of business value as a tool for taking tactical and strategical decisions by managers of companies.