Evaluation of information and consulting services in the sale of vitamins for children
- Authors: Gribkova E.I.1,2, Lagutkina T.P.1, Sotnikova L.I.1, Skripko A.A.3, Kanygina A.G.2
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Affiliations:
- Patrice Lumumba Peoples' Friendship University of Russia
- Lomonosov Moscow State University
- Irkutsk State Medical University
- Issue: Vol 74, No 3 (2025)
- Pages: 50-55
- Section: Organization and economy
- URL: https://journals.eco-vector.com/0367-3014/article/view/680118
- DOI: https://doi.org/10.29296/25419218-2025-03-07
- ID: 680118
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Open Access
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Abstract
SUMMARY
Introduction. Vitamins occupy a very important place in the human body – they participate in maintaining certain functions. They are vital substances, so their sufficient intake into the body is very important. Research conducted in various regions of our country has revealed various types of vitamin deficiencies in children. An effective method to prevent vitamin deficiency is to take appropriate medications and dietary supplements. An important role when choosing drugs and dietary supplements with vitamin action for children is played by the information and consulting service provided by pharmaceutical workers to indirect consumers.
Objective: to study the process of providing information and consulting services in a pharmacy using the example of vitamins for children.
Material and methods. The research methodology consisted of the following stages: 1) forming a database of vitamins (medicines and dietary supplements) registered on the Russian market intended for children and conducting an analysis of the assortment; 2) identifying consumer preferences by conducting a survey of visitors to pharmacy organizations and pharmaceutical workers; 3) distribution of types of information according to “severity” and “importance”.
Results. According to the survey, the most important indicators during the provision of information and consulting services, according to consumers, are possible side effects (73.2%) and application features (59.8%), 4.1% of respondents do not need additional information. In terms of “severity” and “importance” for consumers, possible side effects play the greatest role. Employees of pharmacy organizations also put possible side effects in first place in terms of the “severity” indicator, and in terms of the “importance” indicator, unlike consumers, they put the features of use in first place.
Conclusion. The conducted research helped to identify the main problems in information and consulting services for indirect consumers.
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About the authors
Elena Ivanovna Gribkova
Patrice Lumumba Peoples' Friendship University of Russia; Lomonosov Moscow State University
Email: lenaimk@yandex.ru
ORCID iD: 0000-0001-7908-1672
SPIN-code: 2770-9640
Associate Professor at the Department of Management and Economics of Pharmacy; Аssociate Professor at the Department of Pharmaceutical Chemistry and Organization of Pharmaceutical Business
Russian Federation, Moscow; MoscowTatyana Petrovna Lagutkina
Patrice Lumumba Peoples' Friendship University of Russia
Email: lagutkina_tp@pfur.ru
ORCID iD: 0000-0002-4518-7126
Doctor of Pharmaceutical Sciences, Professor at the Department of Management and Economics of Pharmacy
Russian Federation, MoscowLyudmila Igorevna Sotnikova
Patrice Lumumba Peoples' Friendship University of Russia
Email: trubnikova_li@pfur.ru
ORCID iD: 0000-0003-1850-6440
Assistant at the Department of Management and Economics of Pharmacy
Russian Federation, MoscowAnna Anatolyevna Skripko
Irkutsk State Medical University
Email: anna_kulakova@mail.ru
ORCID iD: 0000-0002-5844-4988
Аssociate Professor, Head of the Department of Management and Economics of Pharmacy
Russian Federation, IrkutskAlexandra Grigorievna Kanygina
Lomonosov Moscow State University
Author for correspondence.
Email: aleksandra.kanygina@yandex.ru
ORCID iD: 0000-0002-6627-2688
6th-Year Student
Russian Federation, MoscowReferences
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