Protection of the business reputation of a legal entity: civil law methods

According to the current legislation of Russia, the organization independently decides whether it is necessary to protect and in what way it is necessary to protect its non-property rights and intangible benefits. The methods of civil legal protection of the business reputation of a legal entity are classified on various grounds, which are discussed in detail in this article and are distinguished: tangible and intangible methods of protection, jurisdictional and non-jurisdictional, primary and derivative, and so on. Thus, several basic approaches to the classification of civil law methods for protecting damaged business reputation have been considered. Materials and methods: when writing a scientific article, the current Russian legislation and the scientific works of Russian legal scholars and practicing lawyers were used. The material we collected was studied using methods such as cognitive synthesis, deduction, and a systematic approach. Results: a classification of ways to protect business reputation was carried out. For the purposes of this work, the classification of methods of protection into primary and derivatives was taken as a basis. Conclusions: at present, in the scientific literature there are several basic approaches to the classification of civil law methods of protecting damaged business reputation. For the purposes of this work, the classification of methods of protection into primary and derivatives was taken as a basis. Primary methods are aimed at restoring a damaged business reputation, and derivative methods provide for a certain property or non-property compensation mechanism, as a kind of sanction for a perfect tort.

business reputation, legal entity, defamation, intangible good, methods of protection, civil legal methods of protection