卷 13, 编号 6 (2023)

The authors analyze the optimal business models for Russian companies under sanctions restrictions. The SWOT analysis of production processes was carried out. The corresponding changes in the market, in a competitive environment, as well as in the implementation of innovative solutions are analyzed. The key factors determining the sustainability of modern companies, as well as relevant modern market conditions and consumer preferences are identified. It is shown that the development of new business models based on innovative activity is the driving force for the successful development companies under sanctions restrictions.

The article discusses the prospects of creative ecosystems based on the development and transformation of domestic creative clusters. The specifics of the creative cluster and the features of the creative ecosystem are determined. The research results reflect the accumulated practice and contain the first methodological generalizations that may be of interest to the heads of organizations engaged in participating in digital transformation as well as students and postgraduates interested in this topic.

The activity of entrepreneurship is associated with intellectual resources. Their reproduction is determined by the importance of education and advanced training. The high value of education is shown regardless of belonging to a particular population group. The need to strengthen the intentions to do business and build entrepreneurial competencies arises when increasing the entrepreneurial status and career in society in order to create a system of social and cultural norms that promote entrepreneurship. The scientific novelty of the research lies in the development and testing of tools for conducting a comparative analysis between different groups of entrepreneurs regarding the impact of educational and qualification level on these groups. These entrepreneurs view entrepreneurship as a way of professional self-realization or as a source of vulnerability. A study of groups of entrepreneurs was conducted from the standpoint of consistency and inconsistency between the requirements of jobs and qualifications, as well as abilities, inclinations. The article focuses on the attitude to education, the study of professional prospects, professional development, depending on the characteristics of individual entrepreneurship and self-employment. The article is interesting for the scientific community discussing the involvement of the population in entrepreneurship, factors influencing this process (professional vocation, qualification and educational level). Certain provisions are of interest to the authorities in terms of implementation of a policy for retraining and advanced training of population groups linking or planning to link their activities with entrepreneurship.FUNDING:The study was carried out within the framework of the state task no. FMGZ-2022-0002 "Methods and mechanisms of socio-economic development of Russian regions in the context of digitalization and the Fourth Industrial Revolution".

The article identifies the key trends in the development of private brands and product range. Their actualization together with a number of other anti-crisis measures allowed the vast majority of retail chains to successfully mobilize resources in an extremely short time, combine efforts in tandem with strategic business partners and cope with a series of unprecedented shocks of the initial period of the paradigm shift of Russia's economic development.The authors pay attention to the characteristics of the mistakes most often made when choosing and implementing branded, as well as assortment solutions at the strategic, tactical and operational levels, and identify a number of threats caused by this factor.The results of the study may have both theoretical value and practical significance for experts specializing in the analysis of the consumer market and the retail sector, in particular, for representatives of the trading companies' management, for manufacturers (suppliers) of goods and services, as well as other participants of the value chain of the product mix for retail and other stakeholders.

Investing in audience research and analysis for a new product launch is the best investment in any business, as information on the portrait of the potential consumer, needs and financial capacity will provide the basis for finding the best business development strategy. Target audience research allows to determine pricing and sales promotion methods with a high degree of accuracy and to choose the most appropriate communication channels for business promotion, which will increase the frequency with which potential customers ask for the purchase of the product. This article presents modern methods of target audience research, identifies the main characteristics of potential consumers of a new educational product and conducts a comprehensive study of the audience of an educational product on mobile video editing.

Banking ecosystems are an innovative form of the banking business due to the digitalization of modern society, the global digital transformation of commercial, financial and credit activities and the growing popularity of the ecosystem approach. The COVID-19 pandemic and the massive transition to a remote work format have stimulated the active digital transformation of the banking business and, accordingly, the ecosystem of Russian commercial banks. Currently, the development of banking ecosystems in Russia is in its infancy, which indicates the need for a conceptual approach to their regulation. The article is devoted to the study of these problematic issues related to the study of the essence, typology and modern approaches to the legal regulation of banking ecosystems. The authors discuss the latest trends in the development of digital banking ecosystems in Russia in the face of global challenges and geopolitical risks.

The problem of pricing in auditing is significant and requires a prompt solution. The lack of rational decisions on this problem has an extremely negative impact on the development of auditing and the prestige of the audit profession. Despite the fact that the influx of new personnel in the industry is critically low, the salary of auditors remains unreasonably low and does not correspond to the professional competencies, knowledge and experience of auditors. The lack of a unified position on this problem negatively affects the development of audit activities, as it leads to an unreasonable and uncontrolled reduction in prices for audit services and the loss of the significance of the audit. The article substantiates the need to adopt a unified pricing approach in auditing.

The article is devoted to the analysis of the significance and features of the digital integration development of Russian industry. The foreign experience of influencing the acceleration of digital integration and the creation of a single digital space is examined. The features of its adaptation within the framework of the Russian economy, which is experiencing a new stage of its development, are revealed. Technological breakthroughs are becoming not just a driver of economic growth, but a mandatory requirement for ensuring effective activity. In this case, the basis for building a successful digital economy is the digitalization of domestic industry, i.e. the complex transformation of all processes within an industrial company based on innovative technology. The authors propose the key directions of digital integration development. The results of the study are of interest to researchers dealing with the problems of implementing digital integration on the basis of domestic industrial companies.FUNDING:The article is based on the results of research carried out at the expense of budgetary funds under the state assignment to the Financial University under the Government of the Russian Federation 2023.

Technogenic and anthropogenic activities are accompanied by environmental risks that pose serious danger and significant damage to the health of the population and the environment. This implies the need for an objective assessment of the potential threats of the technology used for nature and subsequent generations and the development of a new paradigm of sustainable economic development. Solving problems related to the energy transition and green transformation is becoming even more urgent in the current economic conditions and requires the formation of new principles of management. The article is devoted to the assessment of environmental risks and the development of directions for their prevention and minimization. The scientific novelty consists in generalizing the experience of building a green economy, developing the conceptual and categorical apparatus of risk theory, expanding the classification of environmental risks and clarifying the algorithm for forming the company's environmental strategy.It is concluded that in the conditions of the energy transition, the implementation of the environmental strategy for Russian companies is one of the most promising areas of development. In the course of the study, the hypothesis about the need to take into account regional environmental features and assess the likelihood of environmental threats was confirmed.

The research provides a comprehensive assessment of the current state and prospects of Gazprom Neft oil company amid the predicted changes in the global oil market. The relevance of the topic is based on the importance of vertically integrated oil companies for Russia’s economy, its energy policy and diplomacy. Modern trends in the global economy, characterized by significant volatility, has changed the macro environment for Russian oil and gas companies, including Gazprom Neft, and made it necessary to assess the compliance of their potential with the expected challenges. The article predicts the main changes in the global oil market in the long run, reveals the strategic industry factors and conducts a competitive analysis of Gazprom Neft’s business. Particular attention is paid to the assessment of the company’s dynamic capabilities and the analysis of its main assets taking the expected market changes into account. In order to adapt company’s resources to the new macro environmental conditions, some adjustments in the corporate strategy are proposed. In conclusion, the author underlines that Gazprom Neft has a significant potential for successful operation in the future market. However, the company needs to pay special attention to increasing business diversification, raising the share of foreign assets and creating infrastructure in the Asia-Pacific region.

In modern Russia, there is an active centripetal migration of the rural population. This leads to economic and social decline and even the disappearance of small settlements. The article highlights the main causes of migration outflow. The main purpose of the research was to analyze the possibilities of rural tourism to positively influence these causes. The authors' model of the impact of migration on the development of rural tourism and the outflow of population from rural areas clearly shows the importance of the idea of its development, as well as a well-thought-out marketing strategy for the transformation of the territory to receive state support and funding from various sources. This can be considered as the goals and objectives of further research. The results of the article can serve as a basis for further research, as well as can be used to justify the feasibility of rural tourism development.

The article is devoted to a retrospective assessment of the regional economic development taking into account socially responsible management and doing business. The performed analytical diagnostics was carried out in the projection of the interaction of government structures and representatives of the business community. The mechanism of interaction between government and business is generally multidimensional in nature, as it has a huge number of points of contact. The versatility of the studied issues required highlighting the most relevant aspects of the relationship between government and business in the framework of the regional social policy. The article deals with issues that somehow intersect with the regional social policy. The relevance of diagnostics of the regional socio-economic development to improve the efficiency of its development management is substantiated. The analysis of key economic indicators of the Smolensk region development is carried out. The dynamics of criteria reflecting the standard of living in the region is considered. The most significant indicators of business development and production potential of the Smolensk region are evaluated. The results of the interaction between government and business to solve the most important social problems of the population are characterized.The research results done can be used to find reserves for optimizing the regional management system and expanding the potential of corporate social responsibility.Funding:The publication was made under the state task for 2023 No. 0851-2020-0034.

Amidst large-scale transformations and external challenges, the state policy is aimed at implementing social programs and increasing the population's welfare. The article is devoted to the study of resource availability and sources of income formation of modern households. The importance of considering the state of households is due to the need for information on the availability of resources for planning and willingness to pay for consumption, life support and development costs. The review of thematic publications confirms the insufficient knowledge of regional specifics of households, their characteristics and effectiveness in different territories. The purpose of the article was to reflect the research results of the structure and volume of household resources in the Republic of Crimea and to determine the prospects for their growth. Empirical methods and data analysis were used to study the statistical materials of the household budget survey. The analysis of the composition of household resources in the Republic of Crimea is carried out. The features of seasonality of economic activity in the region and the location of a large number of households in rural areas are determined. It is proposed to use the conditions of multiple employment and self-employment in solving the problems of increasing the monetary income of households in the region, improving the standard of living and ensuring development. The obtained research results can be used in the study of approaches to ensure the financial security of households, as well as specialists in the study of the specifics of domestic work, and researchers in the assessment of prospects for the development of the household economy.