Consolidation potential of the internet communication, the Russian context


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Analyzing the spread of information technologies on social consolidation the author pays special attention to the study of the Russian situation when the wide spreading of the new media does not result into intensive political consolidation. The author notes that Internet and social networks have an undeniable potential for social influence because of intensive social interaction of numerous stakeholders. At the same time, the nominal potential of social networks as a mechanism of political communication and consolidation is low today. Wide online access does not lead to an increase of the interest to politics or social activity, awareness or subjectivity. The themes of Internet communication is extremely diverse and, most importantly, is rarely focused on a practical result or a long-term plan of socio-political reform of public policy.

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作者简介

Raisa Barash

Centre for Complex Social Studies Place of Employment, Institute of Sociology of the FCAS, Russian Academy of Science

Email: raisabarash@gmail.com
Cand. Sci. (Polit.); senior researcher at the Centre for Complex Social Studies Place of Employment of the Institute of Sociology Moscow, Russian Federation

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