Practice of managing social role in a smart city using marketplaces as an example

The article is devoted to the study of social role management in the context of smart city development, where the integration of information and communication technologies and the Internet of Things transforms urban spaces and social interactions. The study emphasizes the importance of social roles that, by adapting to new technological conditions, improve the quality of life and sustainability of urban communities. Using the example of the growth of new residential complexes, it is shown how the introduction of intelligent technologies through the opening of marketplace order pick-up points redefines social roles, stimulating public participation and joint decision-making. Technological growth also gives rise to challenges related to social mobility and the convenience of technologies for citizens. The management of social roles requires strategies that create inclusiveness and sustainability. The role of citizen interaction platforms and the digitalization of urban infrastructure are noted, which optimizes the use of resources and reduces social tension. The need for an adaptive program of cooperation between local producers and institutions to introduce new social roles in the context of smart city development is emphasized.