An innovative approach to the social management of film production: the role installation method

The article analyzes the current state of film production in Russia. It considers changes in the domestic film market, including government support, increased production volumes, and the development of online platforms. It notes problems associated with increased production costs and lack of time to prepare for a role. The paper presents an innovative approach called “role installation” for managing the preparation of actors for filming and shows its possibilities in the context of modern mass film production. The method is aimed at quickly and effectively immersing the actor in the role, taking into account time constraints and directors’ requirements. The author emphasizes the importance of a sociological approach in film production, which helps producers, actors, and directors understand the context and social atom of the images they create. The article touches upon the issues of transforming acting education and the position of cinematography in shaping public consciousness. The “role installation” method can become an effective tool in solving modern problems of film production, motivation, and joint project management, contributing to the creation of high-quality and socially significant content.