Memory policy as a component of the state strategy for protecting traditional values

The purpose of the research. This article examines the transformation of state memory policy in contemporary Russia in the context of information confrontation and the protection of traditional spiritual and moral values. It analyzes the role of memory policy as an independent factor in shaping national identity and as a tool to counteract the falsification of historical narratives. Special attention is given to the symbolic potential of the Great Patriotic War in Russian memory policy, including an analysis of the effectiveness of commemorative practices such as the St. George Ribbon, Victory Day, and the “Immortal Regiment” campaign. The article considers the multi-level system of memory policy actors, including state institutions, mass media, educational establishments, and civil society institutions. Results. Contemporary challenges related to the use of digital technologies and social networks for spreading destructive historical interpretations are identified. Regional features of historical memory formation and problems of overcoming “divided memories” in a multiethnic society are also explored. The role of museum institutions and educational practices in transmitting historical knowledge to younger generations is analyzed. The necessity of creating a comprehensive system to counter information threats in the field of historical memory, including the establishment of the Russian Institute of National Memory, is justified. The conclusion highlights the strategic importance of memory policy in ensuring cultural security and intergenerational continuity in Russia’s multiethnic society.