Preferences of Users of Video Services: Results of a Sociological Study of the Reasons for Watching Videos “Without Plot or Content”

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The article presents empirical results of studying the preferences of video service users, as well as the reasons for millions of video views “without plot and content”. The relevance of the studied problem from the point of view of media content consumption in the daily life of the active part of the population of the Russian Federation is substantiated. The most typical reactions of respondents were studied, the motives and social significance of this phenomenon were analyzed. The article presents the main dominants of the evaluative attitude among the respondents to the viewed content. The results of the study led to the conclusion that video services have become an important source of media and information flow that meets the information needs of young people.

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作者简介

Artur Garaganov

Financial University under the Government of the Russian Federation

编辑信件的主要联系方式.
Email: arturcompany21@gmail.com

researcher, Center “Locomotives of Growth”, Department of Sociology

俄罗斯联邦, Moscow

Pavel Razov

Financial University under the Government of the Russian Federation

Email: pvrazov@fa.ru
ORCID iD: 0000-0003-2714-8622
SPIN 代码: 9488-2829

Dr. Sci. (Sociol.), Professor, Professor Department of Sociology, Faculty of Social Sciences and Mass Communications

俄罗斯联邦, Moscow

参考

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  2. Rudenkin D.V. How and why Russian youth use the YouTube service: Experience of sociological analysis. In: Culture, science, education: Problems and prospects: Materials of the IX International Scientific and Practical Conference (Nizhnevartovsk, November 10, 2021). D.A. Pogonyshev (rep. ed.). Nizhnevartovsk: Nizhnevartovsk State University, 2021. Pp. 163–170. (In Rus.) doi: 10.36906/KSP-2021/23. EDN: ZIPJBW.
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