Managing the development of a regional small and medium-sized construction company

The article is devoted to the consideration of the prospects for the development of strategic planning in the construction industry on the example of a regional company amidst risks and uncertainty. The author suggests applying the methods of strategic analysis and management decision-making to form an innovative structure of the portfolio of products and services of a construction company during the implementation of the development strategy. Taking advantage of the regional policy of supporting small and medium-sized businesses is becoming an urgent need for the development of a construction company in difficult conditions. The author analyzes the situation in the company based on the results of risk factors that overlapped during the pandemic and sanctions. The conclusion about the need to diversify the portfolio of the construction business with the inclusion of related services and the production of building materials is made. A model of three-phase portfolio modification with access to target strategic development indicators is proposed. A comprehensive system of indicators is recommended. This system takes into account the economic effect for the company, along with the budgetary and social effectiveness of the development program.

strategic planning, business model, goal, strategic analysis, goal decomposition, life cycle, product portfolio, development project, new product, financial modeling, young businessman