Preventive Healthcare Market Research and its Development

Task. Medical preventive services, their degree of development and relevance are considered. The analysis of the mortality rate for 2015-2019, the demand for medical preventive services, the number of specialists graduating from universities in medical and preventive care was carried out. The tasks of developing and complementing approaches to the standardization of medical preventive services, determining the main categories of their evaluation that require operational management decisions are set and solved. Methods. The methodological basis of the research is the system and process approaches to the problem under study. In the course of the research, General scientific methods of logical analysis and synthesis were used, in particular, analogies, typologies, generalizations. Based on the study of extensive empirical material, the features of the market of medical preventive services are studied, and their classification is compiled for the rapid assessment of the parameters of the main directions of medical preventive activities. Using the sociological method, namely, the study of materials on the survey of respondents in relation to paid medical preventive services, the degree of their effectiveness was revealed. Conclusions. It is concluded that the current system of medical preventive services clearly identifies a number of areas that need significant changes, namely: bringing to uniformity the form and indicators of rapid assessment of areas of medical preventive activity and its effectiveness; the system of motivation and justification for the development of educational activities in the direction of medical prevention. Practical value. The practical significance of the article is that the conclusions and proposals are aimed at strengthening the emphasis in the development of the effectiveness of medical preventive services, to motivate their implementation in the direction of modernization of the system. The use of the proposed recommendations for the development of medical preventive services will optimize the work of medical organizations and solve the problem of staffing the system of care. Originality. The study conducted by the authors revealed the need for rapid assessment of the directions of medical preventive activities that contribute to timely adjustment of the effectiveness of medical preventive services.

analysis of mortality, medical and preventive care, medical preventive services, medical organizations, staffing, education