INTELLECTUALIZATION OF THE CONTENT OF POSTAL SERVICES UNDER THE FORMATION OF DIGITAL ECONOMY
- Authors: Zakharova E.N.1, Melenchuk A.S.2
-
Affiliations:
- Adyghe State University (Maikop)
- Maykop State Technological University
- Issue: Vol 15, No 4 (2019)
- Pages: 21-23
- Section: Articles
- URL: https://journals.eco-vector.com/2541-8025/article/view/533958
- ID: 533958
Cite item
Open Access
Access granted
Abstract
The article studies the fact that the driver of the digital economy development is the sector of high-tech intellectual services, which includes high-tech services that require the use of special technical and economic knowledge. Modern trends in the digitalization of economic relations are graphically visualized in this work as an example of postal services. So, FSUE Russian Post has implemented a customer relationship management (CRM) system that integrates the interaction with legal entities in all regions of the Russian Federation into a single information space, which promotes more fully client-oriented approach to the company’s activities.
Full Text
About the authors
Elena N. Zakharova
Adyghe State University (Maikop)
Email: zahar-e@yandex.ru
Doctor of Economics, Professor Maikop
Alexander S. Melenchuk
Maykop State Technological University
Email: aleksandr.melenchuk@russianpost.ru
Postgraduate student Maikop
References
- Tapscott D. The Digital Economy: Promise and Peril in the Age of Networked Intelligence. New York: McGraw-Hill, 1995.
- Лиотар Ж.-Ф. Состояние постмодерна. - М.: Институт экспериментальной социологии. СПб.: Алтея, 1998.
- Consoli D., Elche-Hortelano D. Variety in the knowledge base of Knowledge Intensive Business Services // Research Policy. - 2010, vol. 39.ФФ
- BIG DATA «Почты России» Подходы к формированию целевой аудитории в офлайн [Электронный ресурс]. Режим доступа: http://auditorium-cg.ru/content/materials/SRB17/Cherkasov.pdf.
- Почта России» завершила создание объединенного центра обработки данных [Электронный ресурс]. Режим доступа: http://www.cnews.ru/news/line/2019-01- 29_pochta_rossii_zavershila_ sozdanie_obedinennogo
Supplementary files
