MANAGEMENT IMPROVEMENT IN A DIVERSIFIED MEDICAL INSTITUTION

Task. The paper addresses the practical problems of improving the management system of a medical institution using the example of the Astrakhan Clinical Hospital (ACH). Model. In the article modern approaches to the analysis of the external environment and comparison of own strengths and weaknesses with competitors are applied to the medical organization. Conclusions. Comparison of the strategic directions of the institution showed the need to focus on working with paid medical services. An analysis of the factors of the external business environment made it possible to identify both key risk factors and opportunities provided by the market. According to the results of the competitive analysis, both factors that ACH loses to the main competitors and those that can serve as a basis for building strategic resources and abilities are identified. Practical importance. One of the key tasks of a modern organization in the field of healthcare, especially multi-disciplinary, is the implementation of a strategic management process based on an assessment of the needs of target customer segments and competitive analysis. Originality. The study conducted by the authors showed that the use of modern analytical management tools for a diversified medical organization allows to develop a comprehensive and justified action plan for competition both for funding from the budget and the compulsory health insurance Fund, and in the market of paid medical services.

система управления, многопрофильное медицинское учреждение, анализ, стратегия, конкуренция