Digital image of a citizen: analysis of the conceptual and categorical apparatus

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Abstract

It is stated that the evolution of the concept of the right to a digital image is a kind of private law response to the technological challenge associated with the digital transformation of a citizen's private life. In the conditions of total digitalization, it becomes more difficult for a citizen to keep secret information related to his private life, including personal data, which acquire new (digital) forms of expression.

The purpose of the study. The article discusses the basics of the civilistic doctrine of the personal image, the information image and the digital image of a citizen. The purpose of the study is to analyze the Russian civil doctrine about the digital image of a citizen.

Conclusions. The research resulted in the following original conclusions: the digital image of a citizen is part of an informational image, which in turn is a structural element of a personal image. In addition, the author's definition of the «digital image of a citizen» is given in the article—it is an intangible benefit obtained as a result of the realization of the right to privacy, including a digital footprint and a digital shadow consisting of identification, secret and communication information.

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About the authors

Denis V. Sannikov

Perm State University

Author for correspondence.
Email: i@sannikov-7.ru

lawyer in the lawyer's office, Candidate of the degree of Candidate of Legal Sciences of the Department of Business Law, Civil and Arbitration Process

Russian Federation, Perm

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