Features of service promotion tourist company on the Internet

Informatization and digitalization facilitate many processes in society. Economic relations in this case are no exception. The proliferation of mobile communications and the availability of the Internet have now brought about major changes in the organization of many enterprises. Of course, the use of technological innovations is of particular importance for production, regardless of its specifics, but it is necessary to take into account the influence of modern information technologies on the promotion of goods and services. Remote forms of interaction with customers have acquired particular importance in the context of the spread of coronavirus infection. There are a number of sectors of the economy that have been significantly affected during the pandemic, among which tourism activities in need of serious recovery stand out. The purpose of writing a research paper is to analyze the activities of modern tourist enterprises in Russia in the context of their implementation of the process of promoting services and to identify the features of this process on the Internet. The author comes to the conclusion that nowadays tourist enterprises have a lot of additional ways to promote services that are very interesting to potential customers. The attention is focused on the main directions within which tourist enterprises need to find the most suitable options for organizing and promoting services on the Internet.

tourism, Internet, promotion of goods and services, tourism activities, enterprise management