Retrospective analysis of methods for efficient assortment building in pharmacy organizations

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Abstract

Introduction. One of the characteristic features for the modern pharmaceutical market in conditions of economic and political instability is a high level competition among its participants. Competition among pharmacy organizations has a dominant role, where a competent approach to managing the product assortment is important. Supervisors’ main task is to use optimal combinations of methods for analyzing the product portfolio aimed at efficient assortment building under a waste of minor resources.

Objective. The aim of the research was to systematize the methods for studying the trade matrix and to select their rational combinations within the bounds of assortment policy development in a pharmacy organization.

Material and methods. The study was carried through content analysis of science textbooks on a given topic. In order to assess the frequency of the methods considered and their possible integrations in publications, an electronic resource eLibrary.ru was used. The analysis of publications frequency in the frame of the pharmaceutical market was carried by filtering such keywords as “pharmacy”, “medicinal preparation/ drug”, etc.

Results. Having conducted a literature review, we classified the methods for analyzing the assortment of a pharmacy organization into two groups: a market one (based on the calculation of economic evaluation) and a conceptual one (aimed at development of an assortment management strategy). Balanced combinations of methods were described (both within the same classification group and from different groups). Having assessed the methods frequency within the frame of publications, we found out that a number of integrations had a low frequency rate despite their rational use, which indicated the relevance of these combinations active implementation into the work of pharmacy organizations.

Conclusion. Thus, in order to conduct a full analysis of the assortment and to adapt to the internal and external environment factors, it is rational for the administrative management of pharmacy organizations to use a set of methods while choosing complementary combinations. This allows you to include into the analysis a larger number of parameters for a more comprehensive study and a “working” assortment building.

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About the authors

Tatyana A. Oleynikova

Kursk State Medical University

Author for correspondence.
Email: ol_tanja@mail.ru
ORCID iD: 0000-0001-7354-8286

Associate Professor, Department of Organization and Management of Pharmacy

Russian Federation, st. K. Marx, 3, Kursk, 305041

Daria N. Pozhidaeva

Regional Budgetary Healthcare Institution «Kursk Oncology Research and Clinical Center named after G.E. Ostroverkhov»

Email: darya.pozhidaeva@mail.ru
ORCID iD: 0009-0002-8125-9817

Pharmacist

Russian Federation, st. Eliseeva, 1, Kislino village, Kursk district, Kursk region, 305524

Anna A. Titova

Regional Budgetary Healthcare Institution «Voronezh regional clinical narcological dispensary»

Email: annadreu@mail.ru
ORCID iD: 0009-0003-3415-3996

Head of the pharmacy

Russian Federation, st. Geroev Stratosfery, 2, Voronezh, Voronezh region, 394029

Alla Iv. Ovod

Kursk State Medical University

Email: aovod@mail.ru
ORCID iD: 0000-0001-9380-1138

Doctor of Pharmacy, Professor, Head of the Department of organization and management of pharmacy

Russian Federation, st. K. Marx, 3, Kursk, 305041

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