DIGITAL channels in the pharmaceutical promotion system in the Russian pharmaceutical market
- 作者: Chupandina E.E.1, Glembotskaya G.T.2, Goryachev A.B.2, Rodivilova A.Y.1
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隶属关系:
- Voronezh State University
- I.M. Sechenov First Moscow State Medical University (Sechenov University)
- 期: 卷 69, 编号 4 (2020)
- 页面: 18-25
- 栏目: Articles
- URL: https://journals.eco-vector.com/0367-3014/article/view/113328
- DOI: https://doi.org/10.29296/25419218-2020-04-03
- ID: 113328
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作者简介
Elena Chupandina
Voronezh State University
Email: chupandina@vsu.ru
Head of the Department of Management and Economics of Pharmacy and Pharmacognosy, Doctor of Pharmaceutical Sciences, Professor Voronezh 394018, Russian Federation
Galina Glembotskaya
I.M. Sechenov First Moscow State Medical University (Sechenov University)
Email: glembotskaya@rambler.ru
Professor of Organization and Economics of Pharmacy Department, Professor Moscow 119991, Russian Federation
Andrey Goryachev
I.M. Sechenov First Moscow State Medical University (Sechenov University)
Email: abgor61@gmail.com
Professor at the Department of Life Safety and Catastrophe Medicine, Doctor of Pharmaceutical Sciences Moscow 119991, Russian Federation
Anastasia Rodivilova
Voronezh State University
Email: anrodivilova@yandex.ru
postgraduate of the Department of Management and Economics of Pharmacy and Pharmacognosy Voronezh 394018, Russian Federation
参考
- Чупандина Е.Е., Дагир С. Обзор основных подходов и особенностей в продвижении лекарственных препаратов на российском рынке. Медицина и образование в Сибири. 2015; 5: 19.
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- Francer J., Izquierdo J.Z., Music T. et al. Ethical pharma-ceutical promotion and communications worldwide: codes and regulations. Philos Ethics Humanit Med. 2014; 9: 7. doi: 10.1186/1747-5341-9-7
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