Features of the Formation of the Reputation of Banking Organizations Among Working Russian and Foreign Students
- 作者: Tyurikov A.G.1, Kolenkina P.D.1
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隶属关系:
- Financial University under the Government of the Russian Federation
- 期: 卷 13, 编号 3 (2023)
- 页面: 52-58
- 栏目: Sociology of management
- URL: https://journals.eco-vector.com/2223-0092/article/view/562905
- DOI: https://doi.org/10.33693/2223-0092-2023-13-3-52-58
- EDN: https://elibrary.ru/HVAWKO
- ID: 562905
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详细
The purpose of the study. To describe the features of the process of formation of the reputation of Russian banks among Russian and foreign students.
Conclusions. As a result of the study, a list of some features of the formation of the reputation of banks among foreign students was identified, models for the formation of the reputation of banking organizations were described, depending on what aspects and at what levels the bank’s activities are of great importance for the student client, the reputation of the most popular banks of the Russian Federation (Sberbank of Russia, VTB, Alfabank, Tinkoff, Rosbank, Otkritie, Gazprombank, Moscow Industrial Bank, Raiffeisenbank), and also the definition of the concept of “reputation” has been clarified.
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作者简介
Alexander Tyurikov
Financial University under the Government of the Russian Federation
编辑信件的主要联系方式.
Email: agtyurikov@fa.ru
Doctor of Sociology, Professor, chief researcher at the Institute of Humanitarian Technologies and Social Engineering of the Faculty of Social Sciences and Mass Communications
俄罗斯联邦, MoscowPolina Kolenkina
Financial University under the Government of the Russian Federation
Email: pdkolenkina@fa.ru
research assistant at the Institute of Humanitarian Technologies and Social Engineering of the Faculty of Social Sciences and Mass Communications
俄罗斯联邦, Moscow参考
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