INTELLECTUALIZATION OF THE CONTENT OF POSTAL SERVICES UNDER THE FORMATION OF DIGITAL ECONOMY

The article studies the fact that the driver of the digital economy development is the sector of high-tech intellectual services, which includes high-tech services that require the use of special technical and economic knowledge. Modern trends in the digitalization of economic relations are graphically visualized in this work as an example of postal services. So, FSUE Russian Post has implemented a customer relationship management (CRM) system that integrates the interaction with legal entities in all regions of the Russian Federation into a single information space, which promotes more fully client-oriented approach to the company’s activities.

почтовые услуги, интеллектуальные услуги, высокотехнологичные услуги, «цифровая экономика», клиентоориентированный подход