INTERNAL MARKETING AS THE TOOL OF EFFECTIVENESS INCREASE OF INTELLECTUAL EMPLOYEE EXPENDITURE

Under conditions of postindustrial economics intellectual employees as the main manufacturers and knowledge carriers are a source of long-term competitive advantage which is difficult for copying, therefore the success of business demands the marketing approach not only to consume service, but also to home market - employees. The article is devoted to analysis of possibilities, specifying internal marketing tools and the principles increasing efficiency of intellectual employees expenditure in organization, taking into account features of this human resources group.

intellectual employees, internal marketing, requirements to internal environment of organization, tools of internal marketing