SPECIFIC CHARACTER OF MARKETING COMMUNICATIONS IN ENTERPRISES OF SPACE BRANCH
- Authors: Vnucova NV1, Danilchenko Y.V1
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- Issue: Vol 10, No 2 (2009)
- Pages: 387-391
- Section: Articles
- URL: https://journals.eco-vector.com/2712-8970/article/view/505289
- ID: 505289
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Abstract
The main principles of the marketing communications choice are formulated. The efficiency of mass communications concerning various target groups and the various factors, influencing results of communications are considered. Also the interference of brand communications and target groups is analyzed.