SPECIFIC CHARACTER OF MARKETING COMMUNICATIONS IN ENTERPRISES OF SPACE BRANCH

N V Vnucova; Внукова Наталь Владимировна; Yu V Danilchenko; Данильченко Юрий Витальевич

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SPECIFIC CHARACTER OF MARKETING COMMUNICATIONS IN ENTERPRISES OF SPACE BRANCH

Authors: Vnucova NV¹, Danilchenko Y.V¹
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Issue: Vol 10, No 2 (2009)
Pages: 387-391
Section: Articles
URL: https://journals.eco-vector.com/2712-8970/article/view/505289
ID: 505289

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Abstract

The main principles of the marketing communications choice are formulated. The efficiency of mass communications concerning various target groups and the various factors, influencing results of communications are considered. Also the interference of brand communications and target groups is analyzed.