Functional Duality of Cinema

The research undertaken within the last 30 years of changes in the attitude of population towards cinema as a way of recreation prove both the transformation of the audience priorities in the sphere of leisure and the evolution of the social functions of cinema. It is of great scholarly importance to understand the laws of cultural behavior of real and potential cinema audience and it is also a necessary condition for shaping strata oriented cinema strategy and inducing people to interact with film art.