Forecasting the Project's Commercial Efficiency at the Early Stages of Film Production

The article investigates the unprofitability of Russian feature films and the ways of improving their consumer attractiveness by implementing effective instruments of managing the business process at the early stages of film production. The author offers the methods of predictive estimate of the project's commercial efficiency and the procedure of making a rational management decision on the expediency of its realization within the set-up parameters of resources provisions.

film production, cinema project, moviegoer's success, commercial efficiency, investment, losses, consumer attractiveness, decision making, forecasting, expert evidence, decision tree