The Visualization as a Way of Involvement in TV Commercials

The problem of visualization characteristic of TV and street advertising, is utterly relevant, as the follow-up of cultural and artistic origins of any new information technology helps to present potential of the creative perception of social reality historically engendering both forms of art and their artistic palette. Visualization of goods, that is demonstration them to its customers is the first phase of the exchange, and it is only foreshadowed advertising. When production becomes ponderous, information about goods should become regular, inclusive, and possibly aggressive. A wide-scale consumer boasts of increase of the number of social needs. In the course of time exhortations system has complicated to a larger extent, and their form become more diverse. Nowadays exhortation exists as a potential conclusion after reading the text. The advertising message may consist of a simple statement of some information about the offer: but it may also show. Demonstration can promote a positive attitude to the product. The heyday of this practice we can see on TV. Due to power of its pictorial capacities it shows the world in all its beauty. It just shows the power of using the product demonstration process. And most importantly - since the image might be hiding, or it reflects the pattern of life, - even a whole philosophy of life. This is the model of any symbolization - from details to the total, from the individual to the whole universe. TV used this mechanism in such mode of advertising as the celebrities marketing. The figure of the “hero” is symbolic, consumption becomes synonymous with success, achievement. Sometimes visualization of ideas have problems with limits symbolization (the example of the TVC “Daisy”). This problem becomes more urgent nowadays because the marketing communications based on unfounded statements do not work anymore. The strength of the latter particularly manifested itself under the crisis.