Vol 13, No 7 (2023)

The article highlights the determinants of the competitiveness of industrial systems, adapting them to the conditions of global instability and unpredictability of development, the challenges of digitalization, neoindustrialization, import substitution. The measures of the determinants of competitiveness are proposed and, within the framework of the author's methodology, the stability of their dynamics is assessed and their influence on the share of innovative products produced in the industry is analyzed. On the basis of the calculations carried out, systemic problems of industrial development associated with its low innovative effectiveness are identified. It is shown that an increase in the degree of depreciation of fixed assets of the manufacturing industry after a critical level causes a decrease in the specific volume of innovative products produced, and an increase in labor productivity in the manufacturing industry does not cause a significant increase in the specific volume of innovative industrial products. It is revealed that an increase in the share of manufacturing industry in value added is accompanied by a decrease in the share of innovative products in the total output of industry, and an increase in the number of advanced technologies used does not contribute to reducing the level of depreciation of fixed assets. As recommendations for overcoming the identified problems, it is proposed to focus state support measures on increasing the innovative activity of industrial entities, forming a clearer link between the use of advanced technologies and the release of innovative products, activating industrial marketing and the processes of commercialization of innovations in industrial systems. The results of the study are addressed to persons developing industrial development strategies at the level of regions, industries and the national economy as a whole, as well as scientists dealing with the problems of increasing competitiveness in the production sector.

The article is devoted to the characteristics of the level of development of the machine tool industry of our country and the degree of its participation in equipping industrial enterprises with means of production at various historical stages. In this regard, first of all, its condition and the level of dependence on equipment imports in the pre-war period associated with the industrialization of the national economy of the USSR are analyzed. Then, the state of the machine tool industry of the country in the period of the late USSR, associated with the modernization of production, is considered, and a conclusion is given about the insignificance of import supplies on it. After that, the state of the domestic machine tool industry of the country during the period of market transformation is described, data on the high importance of equipment imports during that period are given. In conclusion, a characteristic of the state of machine tool construction and high dependence on imports in modern Russia is given

This article is a case study aimed at obtaining and developing practical skills in using methods of building flexible business models. In the process of compiling the case, the principles of active teaching methods were used, which, in turn, involve providing students with general information necessary for training. The practical section is related to the independent study and analysis of the data presented. It is supposed to use both methods of analysis of marketing processes, as well as financial, economic and innovative activities of the company. In addition, the tasks of the case include the formation of skills related to solving a management task. This part is aimed at analyzing the existing business model, as well as developing a flexible model for the development of a domestic pharmaceutical company in order to improve its performance indicators.

The article provides a comprehensive assessment of condensed milk competitiveness. The following groups of methods were used: sour cream quality and price index, the 11111-55555 method of expert group assessment and the method of integrated assessment of the competitiveness of condensed milk with sugar based on the results of the study of consumer demand. A significant body of data was obtained to assess the level of competitiveness of brands of condensed milk with sugar both from the point of view of experts on quality criteria and on the cumulative impact of quality and price components of competitiveness, as well as the group vision of experts based on the 11111-55555 method. In addition, the analysis of the competitiveness of condensed milk with sugar from the aggregate point of view of direct retail customers was carried out. A general overview of the condensed milk market and a primary marketing study of consumer preferences for condensed milk brands in the Perm market were conducted. The application of a complex of heterogeneous methods objectively provided quite different results. Some results were obtained by evaluating a simple ranking of the condensed milk brands by organoleptic and physico-chemical indicators of condensed milk quality. Somewhat different data were obtained by comparing the obtained quantitative estimates of the condensed milk quality with the price of its sale and as a result of calculating the integrated indicator of the competitiveness of the studied brands of condensed milk according to consumers. Practical recommendations for optimizing the purchase of sour cream for buyers and recommended measures to improve the competitive strategy for the beneficiaries of the condensed milk brands are formulated.

In modern economic conditions, a wide choice and differentiation of goods, it is almost impossible for companies to compete without a strong trademark that could ensure the uniqueness and differentiation of the offer. Companies need to create conditions under which the products produced would have the qualities needed by consumers. In turn, consumers chose and bought exactly the products that fully met their growing needs. Thus, companies should concentrate their efforts on creating strong brands, which requires to apply modern branding concepts, adapt them to the peculiarities of production, the influence of factors of internal and external environments, characterized by variability, innovation and uncertainty. In addition, the digitalization requires the accelerated development of high-tech industries capable of producing high-tech products with high added value, the formation of an internal high-tech market, the development of the intellectual property market. It is the creation of effective strong brands that will allow domestic companies to determine their position in the market and ensure the promotion of high-tech products in the domestic and global markets, achieve competitive advantages and increase competitiveness.

The results of the analysis of the main problems of launching a business in the modern economy of Russia, which are caused by the difficulties of attracting capital to finance entrepreneurial and investment projects, are presented. The most priority direction of launching a business in 2023 is the implementation of an innovative startup project. This is a priority area of entrepreneurial activity for aspiring businessmen who are focused on the results of digital transformation and are interested in adapting their business model to the new needs of society. To date, there is an increased level of competition in the market. Negative conditions of the external economic environment have been formed. These conditions reduce the volume of the market for financing small companies and startup projects. The importance of innovation-oriented projects at the beginning of entrepreneurial activity is considered. The main forms of capital raising for financing innovative and investment projects are analyzed. Trends in the financing of innovation-oriented companies and startups in the Russian economy are identified. The results of the study allow to identify the main problems not only of starting a business but also of raising capital to finance it.

The authors discuss problems related to the requirements for digital dynamic employee management systems, taking into account their remote work. The purpose of the article was to formulate requirements for a conceptual model of a digital analytical decision support system for remote personnel management to improve the development plans' effectiveness. The functional requirements for the dynamic task management system of employees are considered. The necessary interactions, such as incoming and outgoing data, are analyzed. A conceptual model based on goals and best practices is substantiated. Functional requirements for the conceptual model of a dynamic employee task management system based on active feedback are formulated. A conceptual model of a dynamic management system for remotely working employees is proposed. It allows evaluating their work and managing changes. The basic requirements for a system that will allow companies and employees to flexibly plan, register and analyze their workload and productivity are outlined. The transition of the management system and remote interaction of employees to real-time mode will increase the client focus of the campaign and the work efficiency. The proposed approach is designed to help the company's management to prioritize the further development of relations with employees by increasing the level and quality of feedback and innovation activity. This article may be of interest to researchers studying innovative trends in management, staff efficiency improvement and digitalization. The research results can also be useful for practical managers who develop and implement corporate digital transformation strategies.

The article discusses the impact and interrelation of booking information systems on the tourism industry. The author analyzes the advantages and disadvantages of modern booking information systems. Special attention is paid to the consideration of methodological approaches to the introduction and implementation of information systems in the tourism industry of the Russian Federation. The scientific novelty of the research lies in the development of a structural and functional model of the booking information system and the definition of its main business processes and tasks: ensuring the exchange of information between users, obtaining background information about interacting objects; information support for the subject industry, ensuring automation of the process, integrated provision of booking services, as well as related services. It is concluded that in modern conditions there is an objective need for the introduction of a unified booking information system, the model of which has a more global functionality and makes it possible to increase the efficiency of travel industry organizations.

One of the factors of sustainable socio-economic development in the region is the transport infrastructure, which contributes to the effective use of the region's potential and ensures the necessary functioning of all economic sectors.The importance of transport infrastructure in the regional economy development is the reason for the need for scientific research that determines the goals, objectives and its role in the economy of a particular region. To test the hypothesis of the degree of influence of transport infrastructure on the socio-economic development of countries and individual regions, various approaches of Russian and foreign researchers are considered. Consideration of scientific approaches is necessary for choosing the direction of transport infrastructure development and making effective management decisions. Transport is the basis of society's vital activity, economic, social, political and inter-country interaction. This, in turn, is the basis for the government's special attention to the transport infrastructure.

The article deals with the problems of the relationship between individual parameters of urbanization and indicators of territorial development.The relevance of this research is associated with the increased influence of the urbanization process on all aspects of the social and economic functioning of territories.The authors' approach to assess the relationship between the parameters of urbanization has been formed. The concept of sustainable development (in terms of the environmental component) was defined.The processes of the human capital formation in the particular territory with the subsequent modeling were identified. It becomes possible to attribute the received tools to the elements of scientific novelty, as well as the identification of individual characteristics depending on the level of management (strengthening or weakening of interdependencies with a change in the nature of communication).The authors' approach makes it possible to solve individual tasks of planning the social and economic development of the national system, as well as the subjects of the Federation, with the inclusion of individual territorial features in the future.Models of national, district and regional levels are obtained. It was proved that there is a relationship between individual parameters of urbanization, greening and indicators of human capital. The territorial features of these processes are determined.This research can be used in the future by researchers and representatives of public administration for planning and analyzing social and economic regional and national processes.