SPECIFIC CHARACTER OF MARKETING COMMUNICATIONS IN ENTERPRISES OF SPACE BRANCH

N V Vnucova; Внукова Наталь Владимировна; Yu V Danilchenko; Данильченко Юрий Витальевич

SPECIFIC CHARACTER OF MARKETING COMMUNICATIONS IN ENTERPRISES OF SPACE BRANCH

Авторлар: Vnucova NV¹, Danilchenko Y.V¹
Мекемелер:
Шығарылым: Том 10, № 2 (2009)
Беттер: 387-391
Бөлім: Articles
URL: https://journals.eco-vector.com/2712-8970/article/view/505289
ID: 505289

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Аннотация
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Аннотация

The main principles of the marketing communications choice are formulated. The efficiency of mass communications concerning various target groups and the various factors, influencing results of communications are considered. Also the interference of brand communications and target groups is analyzed.