Formation of the varieties policy at a cheese plant in the context of embargo

One of the promising areas in the covering the cheese deficiency may be the wide development of the production of the soft cheeses. The research of the market and of the own assortment of the enterprises showed that the introduction in the production of the soft cheese will allow to increase the coefficient of the completeness of manufactured assortment of production, will increase profitability, will cover the needs of customers in this group of cheeses. The application of the proposed measures, in practice, is advantageous for the enterprise, both in terms of economic efficiency and in terms of the strengthening of its own position in the target market, of the improving of the product range.

the company's product range, soft cheeses, economic efficiency