Evergreen Theories of Mass Communication: Uses and Gratifications Approach

详细

Tte article searches into one of the classical theories of mass communication - getting uses and gratifications - which explains what attracts the audience to certain media and types of content. Describing the overarching classification of using media and consumer satisfaction, the author points out that the conception of getting uses and gratifications has proved most effective in studying the audience of the Internet, in general, and social media, in particular.

作者简介

Gennady Bakulev

VGIK

编辑信件的主要联系方式.
Email: editor@vestnik-vgik.com

Doctor in Philology, Professor, Department of Russian and foreign Languages

参考

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  12. Schramm W. The Process and Effects of Mass Communication. Urbana: University of Illinois Press, 1954.
  13. Severin W.J., & Tankard J. W. (1997). Communication theories: Origins, methods, and uses in the mass media (4th ed.). - New York: Longman.
  14. Tosun L.P (2012). Motives for Facebook use and expressing “true self” on the Internet. Computers in Human.Behavior, 4 (28). - P. 1510-1517.

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版权所有 © Bakulev G.P., 2017



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