To be or not to be for the Russian dairy brands?
- Authors: Petrova M.D1
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Affiliations:
- Issue: No 1 (2016)
- Pages: 20-22
- Section: Articles
- URL: https://journals.eco-vector.com/1019-8946/article/view/328455
- ID: 328455
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Abstract
Problems of the Russian branding related with packaging, design, products sales are discussed. Recommendations are given to the enterprises how to improve efforts aimed at creation and promotion of the brands that are used to launch milk products on the market.
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