Methodology of projecting names and labels inscriptions

The problem of forming names for food products including milk products and milk-vegetable products is actual for producers and for experts. Practical application of the Methodology of projecting names based on the classic knowledge of terms has been offered. According to the theory terms are considered to be a combination of elements that form certain entireness and professional language integrity. Principle definitions (terms) are defined in the technical regulations of the Customs Union, documents on standardization and technical documentation. The authors of the article propose to standardize terminological and classification requirements for the groups of products with mixed composition (milk-vegetable products). The most complicated items that can be met at projecting label inscriptions (labeling of consumer package) have been considered. The authors recommend to use for projecting label inscriptions the Methodology taking into account requirements of the technical regulations of the Customs Union, documents on standardization and also proving materials from the products manufacturers. Technical regulations of the Customs Union define obligatory data that should be given on labels. Norms and requirements in the documents on standardization and proving materials serve as confirmation of authenticity of the information given in the label. Practical application of the methodologies made it possible for the authors to formulate some rules that had been recommended to the specialists working at designing of label inscriptions (labeling of consumers package). The rules should meet following requirements: «All that is given on the label should be confirmed with documents», «Picture on the package is half of the success at selling the product», «No any abbreviations on the label», «Labeling is intended for a consumer».

labeling, package, projecting