Why traditional retail sale cannot repeat successof «Izbenka» and «VkusVill» when working with perishable products

Resumo

The author of the article tells about experience of the efficient work of the net «VkusVill-Izbenka» which sells perishable products. The success of the work-net is achieved due to the special features of working directly with supplying enterprises, logistics and information provision of the processes of buying, transportation and sales of goods.