Vol 21, No 3 (2019)

The article stresses that modern geographical education should be based not only on the system of geographical knowledge, but on that of other school disciplines and knowledge, contained in literary, historical works and documentary media. The article also deals with a set of interactive maps involving automatically checked tasks, as an effective instrument both for classroom activities and individual work of students. Interactive patterns, created in this software can be effectively applied at geography, history lessons, in teaching natural and social sciences which involve map-related activities. The article is particularly focused on applying literary works at geography lessons within the frames of methadisciplinary approach.

Global informatization of society creates objective difficulties of understanding, processing, interpretation and systematization of information. It pressures to search and develop innovative approaches to teaching. In modern educational conditions the problem of teaching the skills of reading for meaning as most important way to acquire knowledge is of particular importance. Second foreign language acquisition is complicated by some habits and algorithms of work with language material enshrined in process of studying of the “first" foreign language, and also underdeveloped skills of reading in a new, different language. The text material offered for development and fixing reading strategies is often a demotivating factor for the students. More specific approach to the organization of lessons and creative selection of material, in particular, using short humorous texts, can effective solve the problem of foreign language reading skills development. The authentic Internet-jokes of which there is an abundance on some entertaining sites on the Internet under vast topical categories can serve as ideal material for development and consolidation of basic and special reading skills. Topical and lexical and grammar criteria are especially important when selecting the jokes as the text should contain some specific sets of lexical units and the grammatical structures relevant to the training subject and the student’s language level. Each and every joke offered in the lesson should be elaborated by the teacher in advance. The most effective working methods with the text are the tasks aimed at its reconstruction - graphical, lexical and grammar and semantic. The tasks are as follows: 1) dividing the text into words and sentences or only into sentences; 2) rearrangement of several lexical units or adding words to grasp the meaning; 3) reconstructing the punch line, 4) reconstructing the text - so called “C-Test”. Internet jokes are always expressive and also represent the accumulated linguocultural picture of the country of the target language, they perform a clear-cut communicative task and are aimed at giving pleasure, thus they don`t cause boredom, but they “force” students to read up the text to the end, to solve the point and guess the meaning, which activates their mental processes. Experimental findings reveal, that Internet-jokes both promote increase of reading literacy and develop linguistic competence, improve general learning skills, cognitive and communicative ability as well and last but not least they also significantly arouse students` motivation.

The active process of establishing international relations leads to the expansion of business communication, cultural and information exchange, strengthening of interaction and mutual influence of societies in various spheres of life, including professional. Due to the development of official contacts, joint ventures and private business, the need for specialists in the field of economics, management, finance, information technology, mastering any foreign language, is constantly growing. This article deals with the problem of lexical and grammar skills formation as one of the foreign language competence components of students studying at the Institute of Facultative Education of Samara State Technical University, in the major "Translator in the sphere of professional communication". There’s no doubt that students who wish to receive facultative education under this program often have multi-level training. In this regard, it is very important to conduct an intensive course with students to minimize the difference in the level of language training. This article discusses the use of “Jazz Chants” as a way of forming lexical and grammar skills in order to minimize or equalize the level of foreign language competence at the initial stage in a quite short period of time. Numerous advantages of using chants at foreign language classes are shown, namely, the rapid memorization of lexical units in the context of a particular grammatical structure, the consolidation of pronunciation and listening skills, the creation of less formal environment and it all leads to increased mental activity of students

The article is devoted to the cultural understanding of the existence of the caricature genre in the field of classical art. The subject of the study were caricatures of popular performers of classical music. We used descriptive, historical and comparative, structural and functional methodological approaches. Based on the analysis of the main typological features of the caricatures of classical performing musicians, the author identifies the features inherent in this subgenre and concludes that the parallel existence of mass and elite consciousness in the modern socio-cultural situation leads, on the one hand, to improving the aesthetic status and softening connotative semantic components of the caricature, on the other hand, to the democratization of classical art and its reorientation towards fashion trends and the tastes of the crowd. At the same time, the article postulates the typical typological features of caricatures of modern classical music performers (lack of a politicized focus, gentle character of the image, presence of attributes of classical musical art) and in the context of postmodern determined the dependence of their popularity on the created image that is progressing in brand status.

The article is devoted to topical issues of ethnomusic knowledge associated with the genre attribution of folk song creativity. This problem is of particular importance in the study of secondary song systems, to which the South Russian musical culture belongs. In terms of music and style, this region is characterized by a colorful genre painting. The analytical review of the researches devoted to the Russian round dance allowed the authors to select the most stable genre criteria and to correlate them with the structural features of the South Russian round dances. The expedition materials , author's transcripts and analytical data presented in the work allow to characterize the folk music culture of the South of Russia in a new light.

In the polemical article of Professor V.I. Nemtsev, the drama of the Nobel Prize in literature by E.M. Hemingway «The Fifth Column» is comprehended. The play shows from inside the work of the secret police of the Republican government of Spain in 1937 - 1939 and become more understandable all subsequent decades of world history. The play reflects, in particular, a new type of war of the XX and XXI centuries, underground. This war has now become an indispensable reality. As well as information technology, known as the «fifth column». This also includes voluntary collaboration, in every possible way contributing to the elimination of those who actively resist the enemy. The statistical picture of the modern world is highly distorted in our time . As an example, the article draws attention to individual Russian novels that show nuclear war the way it is unknown to science and which it cannot be. It is recommended to pay special attention to the fiction and scripts of films and computer games for young people related to military and historical themes, so that the audience receives an objectively truthful product. Entertaining does not mean deliberate introduction of confusion and sense absurdities to young heads. Hemingway's play adequately reflected the prewar historical background of Europe , and to this day it contributes to an accurate understanding of some of the military and political processes of the modern world. In the drama can be found and an indication of a way to get rid of all the wars in the world. All this makes the work of an American writer attractive.

The post-industrial society is characterized by developing information technologies and communications, plebeization, globalization of the economy. The embodiment of such processes has become a corporate university. The article reviews, that these universities have additional objectives - the maintenance and the development of corporate culture, the creation of ideological base. The meaning`s field support the necessary philosophy of corporation. In this case, the desire to fill the corporate potential with «human» content become important.

The purpose of this article was to choose a balanced method of training for the formation of informational and analytical competence in the system of training. We paid attention to the method of blended learning. In this method, the remote part of the training includes the basic unit in order to facilitate the processing of a large amount of information and to consolidate analytical skills. The subsequent parts of training use a synthesis of deepening of the knowledge gained in full-time training and parallel processing of information by structuring, ranking of data from the basic part. During the experimental part of the work , we tried to confirm in practice the optimal method of blended learning. Based on the analysis of the survey of specialists of pharmaceutical profile, we identified what criteria from their point of view will guarantee effective training and the formation of informational and analytical competence. As such indicators, measurable criteria were identified and the three leaders were formed. These criteria were evaluated prior to the use of the blended learning method in the system of advanced training and re-evaluated on the basis of the implementation of this method. Confidence in knowledge has increased by 43%, the amount of assimilation of the information received increased by 20% and the retainment of information over time has also increased by 20%. Thus, the survey participants noted the effectiveness of the method of blended learning in the formation of informational and analytical competence.